
Strategies  for  Managing  Objects  and  Natural 
Attractions  in  Semongkat  Natural  Tourism  Park, 
Batulanteh District, Sumbawa Regency 
 
 Rusli Duby, Endah Wahyuningsih, Hairil Anwar                                                         824        
tourism is a form of natural tourism activity that utilizes the potential of the environment 
and  natural  resource  management.  According  to  (Damanik  &  Weber,  2006)  nature 
tourism uses  an  environmental planning approach. The emphasis of  this approach is on 
preserving the environment but taking into account the needs of visitors to the facility and 
the need to carry out their activities. 
Tourism  potential  is  everything  that  is  found  in  a  tourist  destination,  and  is  an 
attraction so that people want to come and visit the place. The potential of the Semongkat 
Natural Park area is a fairly high plant potential, especially species from the Mrytaceae, 
Burceraceae  and  Moraceae  tribes,  including  Tempoak  (Eugenia  denisflora),  Ketimis 
(Protium javanicum), Kesambi (Schleichera oleosa), Bewe family (Drypetes). langiflora), 
Kukin  (Schoutenia  ovata),  Pulai  (Alstonia  Schoris),  red  fig  (Ficus  sp.)  and  many 
medicinal plants such as Cat's Whiskers. 
In addition to its flora potential, Semongkat Nature Tourism Park also has tourism 
potential. The existence of  a  river  that  passes  through the  Semongkat  Nature  Park area 
makes many visitors bathe in the river because the water is cool and clean, besides that 
this area has river tourism potential. The location of the Semongkat Nature Tourism Park 
which is in the hills gives this area a very beautiful natural panorama, so the potential for 
jungle tracking activities to be developed in Semongkat Nature Tourism Park. 
As for the problems that exist in the Semongkat Nature Tourism Park at this time, 
the number of facilities that are not arranged so that it looks untidy, apart from not being 
neatly arranged,  the  available  facilities  are  still  lacking,  such  as  trash  bins,  photo  spots 
and berugaks. In Semongkat Nature Tourism Park, there is still a lot of garbage scattered 
about, this is because the distance between the berugak and the placement of the garbage 
bin is not strategic enough so that people often leave their trash around the berugak. This 
is  also  caused  by  the  lack  of  facilities  provided  by  the  management  of  the  Semongkat 
Nature Park (Tazkia & Hayati, 2012). 
If the potential of the Semongkat Nature Park is developed, it can increase national 
income and regional income to improve the welfare and prosperity of the community. In 
addition, it can also expand and equalize business opportunities for the community, and 
can  create  jobs  that  can  absorb  labor  so  as  to  reduce  the  number  of  unemployed. 
According to  Law  no.  10  of  2009  concerning  Tourism  Article  1  paragraph  5,  Tourism 
Objects or  so-called Tourist Attractions are everything that has uniqueness, beauty, and 
value in the form of diversity of natural wealth, culture, and man-made products that are 
the target or destination of tourist visits. 
(Fadhlulloh,  2014)  explains  that  tourist  attraction  is  the  main  focus  of  driving 
tourism in a destination. Spillane (1987, in Taskia and Hayati, 2012) suggests that there 
are  five  elements  of  tourist  attraction  in  the  tourism  industry  that  are  very  important, 
namely: Attractions (attractions/attractions), Facilities (necessary facilities), Infrastructure 
(infrastructure),  Transportations  (transportation).  Hospitality  (hospitality).  Tourist 
attraction contributes in influencing travel satisfaction so that it can increase the number 
of  tourist  visits  (Hermawan,  2017).  According  to  (Basiya  &  Rozak,  2012),  the 
attractiveness  of  tourist  destinations  is  the  main  motivation  for  visitors  to  make  tourist 
visits. 
Based on the above problems, there are management strategies that can be applied 
to increase visitor comfort, namely by  adding  existing facilities such as berugaks, trash 
bins and photo spots. Because the existing facilities do not match the number of visitors, 
especially on holidays. In addition, there is a lack of marketing or promotional strategies 
to increase visitors. In introducing new tourism and to find out how to attract tourists to 
visit, there must be a strategy from the manager to introduce and retain potential tourists 
(Kirom, Sudarmiatin, & Putra, 2016). Therefore, innovative strategies are needed such as