Analisa Pengaruh Service Quality, Price Fairness, Word Of Mouth, Norma Subjektif dan Perceived Behavioral Control Terhadap Intensi Berkunjung Di Unit Rawat Jalan RS “M” Jakarta
DOI:
https://doi.org/10.59188/jurnalsosains.v3i10.1057Keywords:
Service Quality, Price Fairness, Word of Mouth, Norma Subjektif dan Perceived Behavioral ControlAbstract
Latar Belakang: Keputusan memilih Rumah Sakit sebagai tempat berobat adalah hal yang mempengaruhi tingkat kunjungan pasien yang dimediasi oleh banyak faktor. Pengambilan intensi berkunjung dapat diambil secara hati-hati jika didukung oleh data dan informasi yang relevan yang mendukung pertimbangan terhadap isu yang dihadapi.
Tujuan: Mengetahui pengaruh service quality,price fairness, word of mouth serta norma subjektif dan perceived behavioral control terhadap intensi pasien untuk berkunjung.
Metode: Penelitian ini menggunakan penelitian kuantitatif cross sectional analisa regresi berganda dengan uji hipotesis . Pengambilan sampel menggunakan teknik purposive sampling dan proses pengumpulan data menggunakan kuesioner dengan skala likert, selanjutnya dianalisis menggunakan three box method.
Hasil: Dari hasil uji parsial koefisien regresi, diketahui bahwa service quality memiliki pengaruh paling tinggi, nilai koefisien regresi β sebesar +0,327. Secara keseluruhan variabel yang diteliti yaitu service quality, price fairness, word of mouth, norma subjektif dan perceived behavioral control memiliki pengaruh yang signifikan terhadap intensi berkunjung.
Kesimpulan: Penelitian ini telah menggambarkan bila rumah sakit melakukan perbaikan terhadap semua indikator di dalam kualitas layanan akan mempengaruhi intensi berkunjung secara lebih baik.
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