Evaluasi Kesesuaian Kompetensi Lulusan Pendidikan Vokasi dengan Kebutuhan Industri di Bali Menggunakan Metode Importance-Performance Analysis (IPA)
DOI:
https://doi.org/10.59188/jurnalsosains.v5i3.32082Keywords:
Kompetensi lulusan, pendidikan vokasi, industri pariwisata, Importance-Performance Analysis, kurikulumAbstract
Penelitian ini bertujuan untuk mengevaluasi kesesuaian kompetensi lulusan pendidikan vokasi dengan kebutuhan industri pariwisata di Bali menggunakan metode Importance-Performance Analysis (IPA). Dalam konteks industri yang terus berkembang, ditemukan kesenjangan signifikan antara kompetensi yang dimiliki lulusan dan yang diperlukan industri, di mana 35% lulusan mengalami kesulitan dalam mendapatkan pekerjaan yang sesuai. Hasil analisis memetakan atribut kompetensi ke dalam empat kuadran IPA, yang menunjukkan adanya tiga atribut kritis dalam kuadran prioritas utama kemampuan interpersonal, kesopanan, dan kemampuan entrepreneurship yang memerlukan perhatian serius. Selain itu, atribut kemampuan analitikal dan kemampuan komputer diaku sebagai komponen penting dalam mempertahankan daya saing lulusan. Rekomendasi strategis untuk pengembangan kurikulum vokasi diusulkan, mencakup revisi kurikulum berbasis Standar Kompetensi Kerja Nasional Indonesia (SKKNI), peningkatan pelatihan soft skills, dan penerapan pembelajaran berbasis teknologi. Penelitian ini memberikan panduan bagi institusi pendidikan vokasi untuk meningkatkan relevansi dan kualitas lulusan dalam memenuhi tuntutan industri pariwisata yang semakin kompleks
References
Abalo, J., Varela, J., & Manzano, V. 2007. Importance Values for Importance-Performance Analysis: A Formula for Spreading Out Values Derived from Preference Rankings. Journal of Business Research, 60,115-121.
Anderson, E. W. and Sullivan, M. W. 1993. The Antecedents and Consequences ofCustomer Satisfaction for Firms. Marketing Sciences, 12, No.2, Spring, pp.125-143.
Armstrong, Gary dan Phillip Kotler. 2009. Marketing: An Introduction, Ninth Edition.Pearson Prentice Hall.
Azzopardi, E., & Nash, R. 2013. A Critical Evaluation of Importance- Performance Analysis. Journal of Tourism Management, 35, 222-233.
Badan Pusat Statistik Provinsi Bali (2023). Statistik Ketenagakerjaan Provinsi Bali.
Bernadin, John H. & Joyce E.A. Russell. 1993, Human resource management, International edition, Singapura: McGraw Hill,Inc.
Damanik, P.; Astuti, R; Silalahi, R. 2014. Analisis Kepuasan Konsumen Terhadap Kualitas Minuman Kopi dengan metode Importance Performance Analysis (IPA) dan Consumen Satisfaction Index (CSI) di Coffee Story Malang. Universitas Brawijaya.
Dinas Tenaga Kerja dan ESDM Provinsi Bali (2023). Laporan Tahunan Penyerapan Tenaga Kerja.
Dinas Pendidikan, Pemuda dan Olahraga Provinsi Bali (2023). Program Bali Vokasi Unggul 2025.
Dwyer, L., Knezevic Celbar, L., Edwards, D., & Mihalic, T. 2012. Fashioning A Destination Tourism Future: The Case of Slovenia.Tourism Management, 33, pp 305-316.
Handoko T. Hani. 1994, Manajemen personalia dan sumberdaya manusia, Yogyakarta:
BPFE
Ihsani, D.W. 2005. Analisis Kepuasan Konsumen Terhadap Atribut Wisata Cangkuang
Garut, Jawa Barat. Departemen Ilmu-ilmu Sosial Ekonomi Pertanian, Fakultas Pertanian, IPB. Bogor. Skripsi
Ivancevich, John M, Andrew D. Szilagyi, Jr. & Marc J. Wallace, Jr. 1987, Organizational behavior and performance, California: Goodyearpublishing company, Inc.
Kamar Dagang dan Industri Bali (2023). Laporan Tahunan Kebutuhan Tenaga Kerja Industri Bali
Kelsey, Kathleen Dodge and Bond, Julie A, A model for measuring customer satisfaction within an academic center of excellence, dalam Managing Service Quality 11, No.5, 2001, pp. 35
Kleijnan, Jan et.al, 2011, Does internal quality management contribute to more control or to improvement of higher education? A survey on faculty’s perceptions, Quality Assurance in Education, Vol. 19 No. 2, 2011, pp. 141-155
Kotler, Phillip J. 1997. Marketing Management. New York: Prentice Hall
Kotler, P. 2005. Manajemen Pemasaran. Jilid II. Edisi Kesebelas. Jakarta: Erlangga.
Kottler dan Keller. 2007. Menejemen Pemasaran. Jakarta: Erlangga.
Lupiyoadi, Rambat. 2001. Pemasaran Jasa. Jakarta: Penerbit Salemba Empat
Martilla, J. A., & James, J. C. 1977. Importance-Performance Analysis. Journal of Marketting, 41(1), 77-79.
Matzler, K. dan Hinterhuber, H. 1998. How to Make Product Development Projects More Successful by Integrating Kano’s Model of Customer Satisfaction into Quality Function Deployment. Technovation, 18 (1), pp. 25-38.
Milkovich, G.T., and Boudreau, J.W. 1988. Personnel, Human Resource Management, A Diagnostic Approach. Business Publications.
O'Neill, M. A., & Palmer, A. 2004. Importance-Performance Analysis: A Useful Tool For Directing Continuous Quality Improvement in Higher Education. Quality Assurance in Education, 12(1), 39-52.
Peni, K. 2005. Pengaruh ImbalanTterhadap Kinerja Karyawan, Tesis Magister, Program Studi Teknik dan Manajemen Industri, Institut Teknologi Bandung.
Putra, Ichsan S. dan Pratiwi, Ariyanti. 2005. Sukses dengan Soft Skills: Bagaimana
Meningkatkan Kemampuan Interaksi Sosial Sejak Kuliah. Institut Teknologi Bandung.
Rahayu, E. 2005. Studi Persepsi Terhadap Faktor-Faktor Yang Mempengaruhi Tingkat
Kenyamanan Kawasan Simpang Lima Sebagai Ruang Terbuka Publik. Universitas Diponegoro. Semarang. Skripsi.
Renosori, P., Achiraeniwati, E., dan Oktavalevi D. 2002. Analisis Hubungan Antara Faktor-faktor yang Mempengaruhi Komitmen dan Kepuasan Kerja Karyawan Ditinjau dari Iklim Organisasi dan Karakteristik Pekerjaan dengan Menggunakan Analisis Faktor dan Analisis Jalur. Jurnal Teknik dan Manajemen Industri. Vol. 3, No.1.
Sadeli, A.H., Utami, H.N; dan Rahmanisa, R. 2016. Does Customer Satisfacti on Product Quality Illustrates Loyalty of Agricultural Product. Ijaber. Vol 14, No 1, pp 223 – 232.
Sahney, et al. 2004. A Servqual and QFD Approach to Total Quality Eduation, a Student Perspective. International Journal of Productivity and Performance Management. Vol. 53 No. 2, 2004: 143-166
Siagian, Sondang P. 1995. Manajemen Sumberdaya Manusia. Jakarta: Bumi Aksara.
Simamora, Henry. 2001. Manajemen Sumberdaya Manusia. edisi kedua. Yogyakarta:YKPN.
Sever,I. 2015. Importance-Performance Analysis: A Valid Management Tool?.Journal of Tourism Management 48 pp 43-53.
Spiller, A., Zühlsdorf, A., dan Mellin, M. 2007. Farmer-to-Consumer Direct Marketing: The Role of Customer Satisfaction Measurement for Service
Innovations. 1st International European Forum on Innovation and System Dynamics in Food Networks. European Association of Agricultural Economists. Austria
Spencer, M. Lely & Signe M Spencer, 1993, Competence At Work, Models for Superior
Performance, John Wiley & Sons Inc.
Tjiptono, F. 2005. Service, Quality & Satisfaction Edisi Ketiga. Yogyakarta: Penerbit
Andi.
Tontini, G., & Silveira, A. 2007. Identification of Satisfaction Attributes Using
Competitive Analysis of The Improvement Gap. International Journal of Operations and Production Management, 27(5), 482-500.
Tom, Gail and Elmer, Laura., 1994, Alumni Willingness to Give and Contribution
Behaviour, Journal of Services Marketing, Vol. 8 No. 4, 1994, pp. 57-62.
Zeithmal, Valari, A. Parasuraman A. and Berry, Leonard, Delivering Quality
ServiceBalancing Customer Perception and Expectation, 1990, New York: The Free Press
Henderson, K., & Thompson, B. (2022). "Evaluating Vocational Education Outcomes:
An IPA-based Approach." Journal of Education and Work, 35(2), 156-171.
Kumar, S., et al. (2021). "Bridging the Skills Gap in Tourism and Hospitality:
Systematic Review." International Journal of Contemporary Hospitality Management, 33(4), 1347-1366.
Martilla, J. A., & James, J. C. (1977). "Importance-Performance Analysis." Journal of Marketing, 41(1), 77-79.
Politeknik Negeri Bali (2022). Studi Kepuasan Industri terhadap Lulusan Vokasi di Bali.
Putri, A., & Sharma, R. (2023). "Competency Requirements in Bali's Hospitality
Industry: Employers' Perspective." Tourism Management Perspectives, 45, 100 112.
Suartika, I. M., et al. (2023). "Vocational Education and Tourism Industry Development in Bali: Challenges and Opportunities." Journal of Technical Education and Training, 15(2), 45-58.
Widodo, H. P., et al. (2022). "Skills Mismatch in Indonesia's Tourism Sector: A Regional Analysis." Journal of Vocational Education & Training, 74(3), 289-304
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 I Gusti Agung Mas Krisna Komala Sari, I Gde Agus Jaya Sadguna, Ni Nyoman Sri Astuti
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International (CC-BY-SA). that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
