Digitalisasi UMKM Desa Payung Melalui Program PRISMA 3.0 Politeknik SCI Analisis Peluang dan Hambatan
DOI:
https://doi.org/10.59188/jurnalsosains.v6i7.32781Keywords:
umkm, desa payung, adopsi teknologi digital, digitalisasi, prisma 3.0Abstract
Usaha Mikro Kecil, dan Menengah (UMKM) memiliki peran strategis khususnya dalam perekonomian nasional, Namun maih banyak yang beroverasi secara konvesional sehingga menghadapi keterbatasan daya saing, Khususnya di era digital. Desa Payung Kecamatan Rajagaluh, Kabupaten Majalengka merupakan wilayah dengan potensi UMKM berbasis sumber daya lokal seperti Keripik Emping Tiga Saudara, Teh Gambung Dan Chipi Platano. Penelitian Ini Bertujuan menganalisis tingkat adopsi digitalisasi UMKM di Desa Payung serta mengidentifikasi peluang dan tantangan dalam proses transformasi digital melalui pendampingan program PRISMA 3.0. Penelitiian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Yang mana data di kumpulkan melalui wawancara terstruktur, observasi dan dokumentasi terhadap tiga pelaku UMKM yang dipilih secara purposive sampling. Data yang di peroleh dianalisis secara deskriptif untuk menggambarkan kondisi aktual adopsi teknologi digital dan faktor-faktor yang mempengaruhinya. Hasil penelitian menunjukan bahwa tingkat adopsi teknologi digital UMKM di Desa payung masih tergolong rendah. Sebagian pelaku usaha telah memanfaatkan media sosial dan Google businnees sebagai sarana promosi, Namun pemanfaatkan e-commerce dan sistem digital lainnya masih terbatas. Digitalisasi memberikan mamfaat berupa peningkatan jangkauan pasar, penguatan identitas merek, serta efesiansi operasional. Namun, pelaku UMKM masih menghadapi tantangan utama berupa rendahnya literasi digital, keterbatasan infrastuktur internet, serta kendala finansial. Pendampingan melalui program PRISMA3.0 menjasi langkah awal memicu trnasformasi digital UMKM, khususnya dalam aspek branding, legalitas usaha dan pemasaran digital. Penelitian ini menyimpulkan bahwa digitalisasi UMKM di Desa payung memerlukan dukungan berkelanjutan melalui sinergi antara pemerintah, institusi pendidikan dan pemangku kepentingan lain guna mempercepat transformasi UMKM yang berdaya saing dan berkelanjutan.
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